About BMC

Swiss, Premium, Performance Cycling

Swiss, Premium, Performance Cycling

Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when we began in Grenchen, Switzerland, where we’re still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. Our in-house Impec Lab is the beating heart of our research and development thanks to some of the brightest minds in the industry keeping us at the cutting edge of design. After extensive development, our collection naturally becomes the choice of the world’s top athletes, who go on to win such races as the Tour de France, Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and we at the front of the bunch, pushing the pace..

BMC IS SWISS, VERY SWISS.

BUT WHAT DOES THAT MEAN?

The Swiss know their mountains. This small central European country owes a lot to its topography. A romantic explanation for its evolution, these very mountains influenced the birth of its independence and shaped the lifestyle of its people and culture, creating a highly diverse yet very diplomatic landscape. Peaks and valleys are virtually unavoidable, but for a bicycle manufacturer like BMC they provide the canvas for our dreams. We don’t see those rocky summits as insurmountable but as mere obstacles, and we’re on a perpetual hunt for the best ways to overcome them – with pride, precision, and quality engineering.

Premium

A high value or a value in excess of that normally or usually expected. This is exactly what BMC strives to deliver – an enrichment of your ride. It’s an ambition that goes some way to explaining why we invest so heavily in research and development.

Designed by Bike Geeks, Built by Machines, Pushed to the limits by the World’s Fastest Athletes

The devil hides himself in the details; for an athlete at the very pinnacle of his sport, there are very few things that can impact their performance. Technology, in terms of equipment, is undoubtedly the biggest differentiating factor and greater than the margins of physiological improvement. At BMC, we have been listening to and observing riders for years – whether professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon, Corrine Abraham - we have used the world’s top athletes over the years to test our bikes. They are an intrinsic step in the research, development and production process, riding our prototypes and giving us feedback as we go along.

Andy Rihs, November 1942 > April 2018

REMEMBERING ANDY

 

BMC will keep Andy in everlasting memory and forever be grateful for his friendship and support.

 

When Andy Rihs took over BMC Switzerland in 2000, the brand underwent a monumental shift. He spearheaded the movement towards precision engineering, building our carbon production facility from scratch to produce his ideal of the ‘Porsche of race bikes.’ No other cycling manufacturer has so many tools at its disposal under one roof, and it’s largely thanks to that one man.

Since his passing in 2018, the absence in the cycling industry has been felt acutely. Andy Rihs was not only a part-owner and main sponsor of BMC and BMC Racing Team, but also a friend, an exemplary visionary and an avid sports fan.

 Going forward, his legacy will be upheld by BMC Switzerland.

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