Privacy Policy


BMC Bikes UK does not collect any personally identifiable information about you (e.g. your name, address, telephone number or e-mail address) through its websites unless you have provided it to BMC Bikes UK voluntarily. We collect this information for two reasons; firstly to process your order and secondly to provide you with the best service possible.

The type of information we will collect about you when you place an order or register on our website includes the following that you provide to us:

  • Name – So we know what to call you
  • Address – Billing and Delivery for obvious reasons
  • Phone Number – So we can call you should we need to talk to you about your order
  • Email Address – So we can email your order confirmations, offers, etc.

This information is stored on our internal systems and website to simply verify you as a customer of BMC Bikes UK. We will never collect sensitive information without your explicit consent.

Additionally, we may collect certain information when you use the website and applications as well as our customer care center. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to improve our services and make them more useful to you.

  • The information we collect includes but is not limited to;
  • The date and time you used our services
  • The pages you visited on our website and how long you visited us for
  • The products you viewed or added to your basket
  • Your IP address
  • Your location (where you have permitted access to this)
  • The Internet browser and devices you are using
  • Cookie or pixel information (for more information please see our Cookie Policy)
  • Any information within correspondence you send to us
  • Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directory)

We will not sell, rent or exchange your personal data with any third-party companies or organizations.

Service providers who help us to operate our website and App, fulfill your orders, and deliver our products to you, including;

  • Credit reference agencies
  • Couriers
  • Payment providers
  • IT support
  • Direct marketing communications agencies and consultants
  • Market research and market analytics service providers
  • Legal and other professional advisors
  • Certain regulatory bodies, government, and enforcement agencies, where required
  • Companies like Google/Facebook to show you products that might interest you while you’re browsing the Internet. This is based on either your marketing consent or your acceptance of cookies on our website. See our Cookies Policy for details

We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and are as committed to the protection of your personal data as we are. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your data anonymous or use aggregated none specific data sets wherever possible.

When you do provide us with personal data, we may use that information in the following ways:

  1. We may save and analyse information that allows us to better understand your needs and learn how we can improve our products and services.
  2. We may use the information to contact you about new products or promotions that we think may be of interest to you.
  3. This information will be used to make our future product design and marketing efforts more efficient.

All electronic marketing communications sent by BMC Bikes UK will be clearly marked as originating from us and contain an unsubscribe link which will enable you to unsubscribe from our email service and any future marketing communications. Should you receive an email communication from BMC Bikes UK that is either unsolicited or unwanted and you do not wish to use our unsubscribe function, please email us at and we will make sure that your details are removed from the BMC Bikes UK email marketing database.

BMC Bikes UK is a division of Zyro Limited and this website is owned by Zyro Limited.

A company registered in England. Registered no: 3060232

Registered Office: Zyro, Roundhouse Road, Faverdale Industrial Estate, Darlington, DL3 0UR